Roles & Responsibilities of Teams in B2B Company While Expansion
A few years ago we realized that our product should be expanded. There were two reasons why we should turn our attention to expansion:
- Our business were flourishing in its home market;
- Steady expansion of software-centric product development and digitisation. Thus, there was a fear of being passed by out competitors, and that our product would be out there at the speed of light.
In the early stage of startups, roles and functions were scattered. However, with the product growth, we have formed teams with a clear set of roles and functions.
I will share the command structure of our product. This is just one of many possible options. The team structure depends on the product itself, its complexity, goals and growth rates.
Product: Software (no matter what)
Market: B2B
Three teams: Business Development Team, Marketing Team, Product Team
Business Development Team Structure
Indicative list of tasks of every team member
- Expansion Manager
The main responsibility is the execution of the acquisition of markets (European market, CIS market and so one). Tasks:
- signing of contracts;
- budgeting;
- financial planning;
- strategy creating;
- reporting to founders.
2. Country Manager
The main responsibility is the execution of the go-to market strategy. Tasks:
- tracking reports;
- marketing campaigns;
- team management;
- customer acquisition
- financial planning.
3. Customer Success team member
The main responsibility is the onboarding of customers and supporting.
4. Translation team member
The main responsibility is the localization of the provided content for the specific area.
Marketing Team Structure
Indicative list of tasks of every team member
- Head of Marketing
The Head of Marketing is iverseeing the whole marketing strategy that contributes to high growth goals, including demand generation, customer acquisition, marketing operations, content, events, paid traffic, social media, PR, branding, and more. S/he creates communication and collateral that reflects the company brand.
Moreover s/he closely cooperates with product and business development teams.
2. Partnerships Manager
Partnerships manager should remain in regular contact with all partners, championing and guiding new projects that will create stronger partnerships.
Manager’s role is not limited to interacting with the exising partner companies, but includes researching of new partnership opportunities, performing cold outreach across various channels via creating outreach lists.
3. Content Coordinator
The main responsibility is overviewing and approving of textual and visual content. S/he is responsible for tone of voice across all internal and external publications, including social media, blogs, webinars, guest publications and more.
4. Task Manager
S/he manages the whole blog and email content: orders articles from authors, draws up the articles and publishes them to blog. S/he is responsible for email campaigns and reporting.
5. Education Team Member
S/he is responsible for company’s courses construction.
6. Analytics Team Member
S/he is responsible for analytic architecture, data transfering and validation.
7. PPC Specialist
S/he manages internet pay-per-click advertising campaigns including the strategy, design, SEO, and analysis of ads.
Product Team Structure
- Head of Product
S/he oversees the whole product portfolio, being in charge of its growth and the company’s overall product strategy. S/he works with marketing team and business development team to ensure deadlines are met and products are launched. S/he monitors new trends in the market and introduces new analytics methods and new features into the product.
2. Product Manager
The whole product management is divided into the four areas. Each area belongs to one of the product managers.
3. UX/UI Team Member
Creates user-friendly interfaces to provide good user experience.
Note that product teams always need a sound structure and well-defined roles. ☝🏻
