American psychologist Paul Morris Fitts, who worked at Ohio State University, conducted an experiment in 1954 that states a model of human movement while moving to a target. He proves that the time required to move to a target depends on the distance to it. In simple terms, Fitts’ Law…

Once every two weeks we try to facilitate the Retrospective event. — The retrospective allows the team to identify workflow issues, ideas for improvement and implements them. It’s a great opportunity for the team to inspect themselves. How to facilitate the Retrospective event remotely Obviously, it is much more difficult: you need to choose a tool, make everyone to share their faces, ensure an uninterrupted connection, work out an…

Product Management has not yet defined specialties unlike Design, Engineering, Marketing and Sales. Regardless, there are a lot of people who want to switch into product management. Okay, how to pivot into this area? The starting point is understanding what specialization you align with most. Product Managers are those who…

A lack of technical background can be a blocker in the career. Understanding of the technical part of the product allows you to take full responsibility for the success of the team, to faster the pace of work and win teams trust. In FAANG, 60–70% of product managers have their…

Before talking about why to work with newbies, I’ll tell you why companies need them. There are several reasons (= problems in the market). 1/ Software Development services are getting too expensive. The average salary of specialists is high, as well as the costs of simple tasks. Someone has to…

According to a study by AARP, 61% of respondents over 45 reported having seen or experienced age discrimination in their careers. According to Indeed, 43% of respondents worry about losing their job because of their age. 85% of tech workers believe their company cares about diversity, but ageism in tech…

When hiring a product manager, there should be a tutorial for product discovery. This document helps to create a feature/product at the preseed stage. The document is of a recommendatory nature. Today I’ll share an example of this document called product discovery flow. …

Hello. My name is Andrei. For the last 8 years, I have held various positions in companies that were growing at an incredible speed: MTS, IKEA, Svyaznoy. I managed projects differently: sometimes I created something from scratch, sometimes I developed what had already been created. Now, I’m leading a software…

The goal of any product is to attract as large audience as possible, who agree to spend money on the proposed solution to their problem. Often, product managers are faced with the following problems: advertisers did the best, pumped out ads, a lot of people come, but something goes wrong…